The number one concern that came out of the training was the time needed to keep up with the big 3, Twitter, Facebook and Linked In.
What plan are strategist talking about? A marketing plan? An organizational plan? A product delivery system? Are they talking about short term plans (tactical plans) or long term plans (strategic plans)?
There are many creative and motivated people starting their own business these days. The failure rate is more a result of the owners not knowing how to run a business.
One of the outcomes from those seminars was that all too often, businesses employ marketing tactics without having a marketing plan.
Today we talk about discounting the prices once you have set your price. Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.
Every day I talk to business owners talking about cutting their prices. On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.
Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market?
I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.
Hawk’s Eye On Business Roger’s guest this week is local author and national speaker Dave Lakhani. Val is on vacation but will… 2
Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.” … 0