‘strategic planning’

Management of Time for Social Media Marketing

The number one concern that came out of the training was the time needed to keep up with the big 3, Twitter, Facebook and Linked In.

Strategic Planning – What's Your Plan

What plan are strategist talking about? A marketing plan? An organizational plan? A product delivery system? Are they talking about short term plans (tactical plans) or long term plans (strategic plans)?

How Do New Business Owners Market Their Services?

There are many creative and motivated people starting their own business these days. The failure rate is more a result of the owners not knowing how to run a business.

Tactics are Great But What's the Marketing Plan?

One of the outcomes from those seminars was that all too often, businesses employ marketing tactics without having a marketing plan.

Discounting Your Prices – Good Move or Bad?

Today we talk about discounting the prices once you have set your price. Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.

Cash Flow and Setting Your Prices

Every day I talk to business owners talking about cutting their prices. On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.

Be Specific When Picking Your Target Market

Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market?

Marketing Strategies that Work

I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.

Feb 13 Show – Persuasion Dave Lakhani

  Hawk’s Eye On Business Roger’s guest this week is local author and national speaker Dave Lakhani.  Val is on vacation but will… 2

Jan. 30 Show – Fusion Set Marketing Donna Geisler

Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.” … 0

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