Does Direct Mail Marketing Work?

  Last night I had an interesting discussion with my MasterMind Group where the topic for one member was on direct mail marketing and how to make it effective.  There are a number of areas that need to be addressed when considering a direct mail marketing campaign.    Here are the items that need to be addressed:   Target Market:  Before you write your sales letter, you must first understand specifically...

March 6 Show – Dave Peaslee Visual Lounge Media

Roger’s guest this week is Dave Peaslee of Visual Lounge Media.  Dave and Roger talk about marketing your business through web sites, direct mail, and various other campaigns.  One caller asks why a person would want to buy a web site when everything he wants to do can be done through eBay stores.  Another caller asks how to protect an online business that keeps having server crashes. Podcast: Play in...

Is Your Business Using Social Media Yet?

  Hawk’s Eye On Business I am often asked, “why should I use social media in my business and how much time should I spend using it daily?”  To answer this question, we first have to have a plan for what you want your social media presence to accomplish for your business.  The major objectives for social media in business are:  Deepen relationships with suppliers, customers, clients and...

Grow Your Profits Seminar Today

Today, from noon to 2pm we are holding a “Grow Your Profits” seminar at Stevens Henager College.  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies with local business owners and executives.  Areas where we will focus:  What are the 5 ways to grow my profits? How can I easily grow my...

Discounting Your Prices – Good Move or Bad?

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.       The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to...