Posted by
Roger Hawk on Oct 24th, 2011 in
Biz Blog |
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We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.
The 5 essential keys are:
Define your Unique Selling Proposition (USP)
Put an effective sales offer to work
Avoid the marketing pitfalls
Use a world-class marketing perspective
Get results!
We’ll go through each one of these,...
Posted by
Roger Hawk on Sep 13th, 2011 in
Biz Blog |
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It’s extremely important to build relationships with your vendors and those around you who can bring in new customers/clients and increase awareness of your company branding.
The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were...
Posted by
Roger Hawk on Aug 29th, 2011 in
Biz Blog |
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Turning prospects into customers and retaining them for future marketing opportunities are two of the biggest thoughts on owner’s minds these days. While, your marketing is doing its job of generating prospects, you need to be working on turning those prospects into customers. There are a few key ways to bring them in and close the deal. You need to be:
Inviting
Informative
Enjoyable
The biggest fear of...
Posted by
Roger on Jun 24th, 2010 in
Biz Blog |
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Roger discusses Social Media marketing and Online Marketing with Dave Peaslee of Visual Lounge and Andrew Chu of Chasing Traffic. Also in today’s show, Roger interviews Tom Bevan III from a new business in Meridian, Studio 53. Studio 53 is a meeting and conference room facility that allows work from home businesses have a meeting facility that can be ala carte or full service depending on the budget...
Posted by
Roger Hawk on Mar 31st, 2010 in
Business Topics |
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Hawk’s Eye on Business
Another business took a step closer to failing yesterday and the sad thing is that they didn’t move an inch. That is the problem, though. Too many business owners are allowing fear to control their actions and all too often that fear is to recede into a proverbial turtle shell and do nothing. Now is not the time to develop atrophe for your business. Now is the time...