Business is Booming Interview with Brad Sugars

Today Roger interviews Brad Sugars, Founder and CEO of ActionCOACH, for his upcoming Business is Booming tour which will be in Boise Wednesday evening, April 28, 2010.  Tune in to hear why business is booming for Brad and the ActionCOACH team and their clients and make sure to attend this event to see how your business can be booming, too.  Register at:  http://www.businessisboomingtour.com and enter code...

Feb 27 Show – Molli Wingert Secure Data Sanitization

  Hawk’s Eye On Business      Roger and Val discuss proper methods to dispose of your old computers, hardware and protection of sensitive customer data with Secure Data Sanitization’s (SDS) Founder and President, Molli Wingert.  Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 –...

Marketing Strategies that Work

  I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.     One of the big myths about...

It's The Small Things that Matter in Marketing

  Hawk’s Eye On Business Have you ever planned a marketing piece that failed miserably?  Why did it fail?  Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece?  How many leads did it generate?  How many sales and how many dollars did it generate?  How many times do your new found customers come back and buy from you again and again?  How many referrals...

When Great Ideas Aren't Great

When is a great idea not a great idea?  Quite simply, when it is not acted upon.  Yesterday we discuss, in the “What’s Your Why” blog, the formula for success.  The first part of that equation was the “BE” or otherwise who you are and what makes up your being.  A large part of that being are the thoughts and ideas that you have.  This is where your “Great Ideas” are...