April 24 Show – Profitable Advertising Part II

Brad Sugars visits with Roger prior to the Business is Booming Tour on Wednesday in this week’s show.  Hear what matters to business owners and what topics Brad will be covering in the Seminar during this interview. Roger, Val and Mac discuss various issues around advertising your business profitably.  Testing and measuring your advertising is key to understanding what is working and what is not.  Social...

April 17 Show – Profitable Advertising

In this show Roger, Val and Mac discuss how to make advertising profitable.  Many companies have no idea if their marketing campaign is working or not, profitable or not and if it is profitable, how profitable.  Roger gives examples of how to make your marketing materials more appealing to your target market by giving examples of benefit based marketing as opposed to feature based marketing. Podcast: Play in...

Feb 27 Show – Molli Wingert Secure Data Sanitization

  Hawk’s Eye On Business      Roger and Val discuss proper methods to dispose of your old computers, hardware and protection of sensitive customer data with Secure Data Sanitization’s (SDS) Founder and President, Molli Wingert.  Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 –...

Dec 19 Show – Closed Door Sales Part II

Val and Roger discuss how to properly conduct closed door sales, when to hold them, what businesses they work for, how to get referrals from them and in what situations they work the best for.  Roger Hawk-Show For December 19-121009 Podcast: Play in new window

Dec 12 Show – Closed Door Sales

Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one.  Part II is next week. Roger Hawk-Show For December 12-121009 Podcast: Play in new window