‘Marketing’

Expand the Life of Your Business

Let’s talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business’ life cycle are: Infancy Adolescence Growing Pains Maturity Let’s take a little deeper look at what each of these cycle’s means […]

Expand the Life of Your Business

Let’s talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business’ life cycle are: Infancy Adolescence Growing Pains Maturity Let’s take a little deeper look at what each of these cycle’s means […]

Put Them Under Your Spell

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a […]

Why Your Website Isn’t Working!

Would you buy an ad in the daily Guam Classifieds, run a radio spot at the North Pole or put a billboard at the bottom of the Grand Canyon?  Of course not, because your audience isn’t there and they aren’t in the yellow pages either.  Your audience is online – using influence engines like Google, […]

Do It Like The Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than standard company branded advertisements. The same principles that go into putting together a high […]

How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you who can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to […]

Telemarketing is NOT the Devil!

Today we’ll use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing has had and […]

Marketing that Pops!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

Direct Response or Bust!

Direct response marketing is a marketing strategy that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

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