How Do New Business Owners Market Their Services?

  Hawk’s Eye On Business     There are many new business owners hitting the market these days as a result of all the layoffs in corporate America.  Statistics show that 80% of these new businesses will be out of business within 5 years and of those that make it that far, 80% of them will fail in the next 5 years.  So only 4% of the new business owners will make it through the first 10...

Grow Your Profits Seminar Today

Today, from noon to 2pm we are holding a “Grow Your Profits” seminar at Stevens Henager College.  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies with local business owners and executives.  Areas where we will focus:  What are the 5 ways to grow my profits? How can I easily grow my...

Discounting Your Prices – Good Move or Bad?

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.       The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to...

Cash Flow and Setting Your Prices

  Hawk’s Eye On Business Every day I talk to business owners talking about cutting their prices.  On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.  Setting the prices in your business is an exercise that most owners make at the drop of a hat.  Carefully scrutinizing your pricing structure, however, can bring more than just cash flow to your...

Managing Cash Flow in Your Business

  Hawk’s Eye On Business Many businesses fail every year in America because they do not manage their cash flow appropriately.  This has nothing to do with whether the business is profitable or not because profits do not equal Cash.  It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your...