Business is Booming Interview with Brad Sugars

Today Roger interviews Brad Sugars, Founder and CEO of ActionCOACH, for his upcoming Business is Booming tour which will be in Boise Wednesday evening, April 28, 2010.  Tune in to hear why business is booming for Brad and the ActionCOACH team and their clients and make sure to attend this event to see how your business can be booming, too.  Register at:  http://www.businessisboomingtour.com and enter code...

April 3 Show – Jason Schultz Boise Chamber

  Roger and Mac speak with Jason Shultz from Boise’s Chamber of Commerce.  Jason is director of programs and small business.  The overall topic of this week’s show is where do business owners turn to get help?  Everyone needs help as they grow their business so where can they go and what programs are available?  One program is  Metro Conversations  which is a bi-monthly networking event for...

Does Direct Mail Marketing Work?

  Last night I had an interesting discussion with my MasterMind Group where the topic for one member was on direct mail marketing and how to make it effective.  There are a number of areas that need to be addressed when considering a direct mail marketing campaign.    Here are the items that need to be addressed:   Target Market:  Before you write your sales letter, you must first understand specifically...

Management of Time for Social Media Marketing

    Yesterday we  held a social media basics training course for 25 like minded business owners and senior sales staff here in Boise, Idaho at a restaurant called the Sockeye Grill.  The event was sponsored by Keybank and the training was conducted by Craig Jamieson of NetWorks Boise!  The Lunch and Learn format was a popular schedule for my local area and may work well in your area, too.  The number one...

How Do New Business Owners Market Their Services?

  Hawk’s Eye On Business     There are many new business owners hitting the market these days as a result of all the layoffs in corporate America.  Statistics show that 80% of these new businesses will be out of business within 5 years and of those that make it that far, 80% of them will fail in the next 5 years.  So only 4% of the new business owners will make it through the first 10...