Testing and measuring your advertising is key to understanding what is working and what is not. Social media is discussed as it relates to marketing you, your product and researching your targets.
Today Roger interviews Brad Sugars, Founder and CEO of ActionCOACH, for his upcoming Business is Booming tour which will be in Boise Wednesday… 0
Roger hosts 3 clients in the studio this week to talk about their businesses and what ActionCoach has done for them. Dr. Jeremai… 0
Hawk’s Eye on Business Roger Hawk and Mac Wrigley discuss the first two steps of the 6 steps to building a better business… 0
There are many creative and motivated people starting their own business these days. The failure rate is more a result of the owners not knowing how to run a business.
Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies with local business owners and executives.
Today we talk about discounting the prices once you have set your price. Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.
Every day I talk to business owners talking about cutting their prices. On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.
Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market?
I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.