Business is Booming Interview with Brad Sugars

Today Roger interviews Brad Sugars, Founder and CEO of ActionCOACH, for his upcoming Business is Booming tour which will be in Boise Wednesday evening, April 28, 2010.  Tune in to hear why business is booming for Brad and the ActionCOACH team and their clients and make sure to attend this event to see how your business can be booming, too.  Register at:  http://www.businessisboomingtour.com and enter code...

Be Specific When Picking Your Target Market

  Hawk’s Eye On Business Targeting your market is the single most important thing you can do in your marketing strategy.  Screw up this step and your business will definitely suffer.  So how do you pick your target market?  It is pretty simple, think of your top customers and pick the markets they fall into.  At ActionCOACH, the things we tell our clients they need to know about their target...

It's The Small Things that Matter in Marketing

  Hawk’s Eye On Business Have you ever planned a marketing piece that failed miserably?  Why did it fail?  Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece?  How many leads did it generate?  How many sales and how many dollars did it generate?  How many times do your new found customers come back and buy from you again and again?  How many referrals...

Feb 13 Show – Persuasion Dave Lakhani

  Hawk’s Eye On Business Roger’s guest this week is local author and national speaker Dave Lakhani.  Val is on vacation but will be back next week. In this show, Dave and Roger Discuss:  Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion Dave’s thirst for reading (on average he reads 30 books a month) Dave’s new book...

Dec 12 Show – Closed Door Sales

Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one.  Part II is next week. Roger Hawk-Show For December 12-121009 Podcast: Play in new window