April 10 Show Client Interviews

Roger hosts 3 clients in the studio this week to talk about their businesses and what ActionCoach has done for them.    Dr. Jeremai Hafer from Purpose Driven Chiropractic - Mentoring Client since Jun 09   Aaron Wright from Steelhead Construction – Mentoring client since Jan 2010   Clint Paskewitz from Post Insurance - Group Coaching client since Jan 2010   Each talk about where their mindset and their...

Strategic Planning – What's Your Plan

  We’ve all heard the saying before, ”Plan your work, work your plan”, but what does that mean?  What plan are strategist talking about?  A marketing plan?  An organizational plan?  A product delivery system?  Are they talking about short term plans (tactical plans) or long term plans (strategic plans)?          The short answer is yes to all of the above and more.  As a coach, I...

Discounting Your Prices – Good Move or Bad?

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.       The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to...

Be Specific When Picking Your Target Market

  Hawk’s Eye On Business Targeting your market is the single most important thing you can do in your marketing strategy.  Screw up this step and your business will definitely suffer.  So how do you pick your target market?  It is pretty simple, think of your top customers and pick the markets they fall into.  At ActionCOACH, the things we tell our clients they need to know about their target...

Marketing Strategies that Work

  I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.     One of the big myths about...

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