April 3 Show – Jason Schultz Boise Chamber

  Roger and Mac speak with Jason Shultz from Boise’s Chamber of Commerce.  Jason is director of programs and small business.  The overall topic of this week’s show is where do business owners turn to get help?  Everyone needs help as they grow their business so where can they go and what programs are available?  One program is  Metro Conversations  which is a bi-monthly networking event for...

Does Direct Mail Marketing Work?

  Last night I had an interesting discussion with my MasterMind Group where the topic for one member was on direct mail marketing and how to make it effective.  There are a number of areas that need to be addressed when considering a direct mail marketing campaign.    Here are the items that need to be addressed:   Target Market:  Before you write your sales letter, you must first understand specifically...

Management of Time for Social Media Marketing

    Yesterday we  held a social media basics training course for 25 like minded business owners and senior sales staff here in Boise, Idaho at a restaurant called the Sockeye Grill.  The event was sponsored by Keybank and the training was conducted by Craig Jamieson of NetWorks Boise!  The Lunch and Learn format was a popular schedule for my local area and may work well in your area, too.  The number one...

Strategic Planning – What's Your Plan

  We’ve all heard the saying before, ”Plan your work, work your plan”, but what does that mean?  What plan are strategist talking about?  A marketing plan?  An organizational plan?  A product delivery system?  Are they talking about short term plans (tactical plans) or long term plans (strategic plans)?          The short answer is yes to all of the above and more.  As a coach, I...

Tactics are Great But What's the Marketing Plan?

  Hawk’s Eye On Business Last week I had a couple of seminars with two strategic alliances, Martha Sandifer of Martha Sandifer CPA, and Corey Smith of Tribute Media.  One of the outcomes from those seminars was that all too often, businesses employ marketing tactics without having a marketing plan.  For instance, social media is a great way to market your business but it is a tactic that needs to fit...