Business is Booming Interview with Brad Sugars

Today Roger interviews Brad Sugars, Founder and CEO of ActionCOACH, for his upcoming Business is Booming tour which will be in Boise Wednesday evening, April 28, 2010.  Tune in to hear why business is booming for Brad and the ActionCOACH team and their clients and make sure to attend this event to see how your business can be booming, too.  Register at:  http://www.businessisboomingtour.com and enter code...

March 27 Show Business Mastery & Niche

Hawk’s Eye on Business Roger Hawk and Mac Wrigley discuss the first two steps of the 6 steps to building a better business in this issue of Hawk’s Eye on Business.  Topics discussed in Step 1 – Mastery are: Destination – Where is your business going?  What does it look like when you are done building it? Money – What areas of money mastery are the most important?  Which...

Managing Cash Flow in Your Business

  Hawk’s Eye On Business Many businesses fail every year in America because they do not manage their cash flow appropriately.  This has nothing to do with whether the business is profitable or not because profits do not equal Cash.  It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your...

Marketing Strategies that Work

  I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.     One of the big myths about...

It's The Small Things that Matter in Marketing

  Hawk’s Eye On Business Have you ever planned a marketing piece that failed miserably?  Why did it fail?  Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece?  How many leads did it generate?  How many sales and how many dollars did it generate?  How many times do your new found customers come back and buy from you again and again?  How many referrals...