March 27 Show Business Mastery & Niche

Hawk's Eye on Business
Hawk’s Eye on Business

Roger Hawk and Mac Wrigley discuss the first two steps of the 6 steps to building a better business in this issue of Hawk’s Eye on Business.  Topics discussed in Step 1 – Mastery are:

  1. Destination – Where is your business going?  What does it look like when you are done building it?
  2. Money – What areas of money mastery are the most important?  Which indicators are you looking at and decisions are being made based on your books?
  3. Time – How are you spending your time in the business?  Do you have balance?  How much time are you working on the planning and other aspects of your business?  When do you delegate without abdicating your responsibilities?
  4. Deliver – What are your processes for delivering your product or service?  At which point in your business growth do you overwhelm your current processes, capabilities, etc?  How easy do you make it for people to buy from you?

Topics discussed in Step 2 – Niche are:

  1. USP and Guarantees – What separates you from your competition?  Why would someone buy from you vs. your competition?  Do you guarantee the product or service you deliver? 
  2. Acquisition Cost vs. Life Time Value – How do you drive down the costs of gaining new clients while selling more to the existing clients you have?  How do you keep and grow the existing client base?  Get this right and you won’t have to worry about success, it will be yours.
  3. Business Engine – The five factors that drive any business are:
    1. Lead Generation
    2. Conversion rates
    3. Frequency (how often someone comes back to buy from you)
    4. Average dollars spent per customer
    5. Margins (gross and Net)

Listen every week to Hawk’s Eye on Business on am670 KBOI at 8am Saturday mornings.  Live streaming is available online at

Join us April 28th from 6:00pm to 9:30pm to listen to the World’s #1 Business Coach, Brad Sugars in the DoubleTree Riverside Ballroom.  Brad will be sharing his best 28 strategies for growing businesses of all kinds in any economy.  Register here for your FREE ticket (Normally $89.95).  USE CODE RAH001


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