April 17 Show – Profitable Advertising

Posted by Roger Hawk on Apr 26th, 2010 in Radio Show | Comments Off

In this show Roger, Val and Mac discuss how to make advertising profitable. Many companies have no idea if their marketing campaign is working or not, profitable or not and if it is profitable, how profitable.

Roger gives examples of how to make your marketing materials more appealing to your target market by giving examples of benefit based marketing as opposed to feature based marketing.

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Marketing Features Vs. Benefits – Entrepreneur.com.
You Want Them to Buy? Sell Benefits – ClickZ.

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For private or teleseminar trainings, send an email to info@idahobusinesscoach.com

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Other resources are:
Growth Club
Cash Flow Pamphlet
14 Most Common Business Owner Frustrations & How to Fix Them.
8 Biggest Sales Mistakes Small Business’ Make and How to Fix Them

Roger Hawk Business Coach

Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.

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April 17 Show – Profitable Advertising

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