April 17 Show – Profitable Advertising

In this show Roger, Val and Mac discuss how to make advertising profitable.  Many companies have no idea if their marketing campaign is working or not, profitable or not and if it is profitable, how profitable. 

Roger gives examples of how to make your marketing materials more appealing to your target market by giving examples of benefit based marketing as opposed to feature based marketing.

Marketing Features Vs. Benefits – Entrepreneur.com.
You Want Them to Buy? Sell Benefits – ClickZ.

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For private or teleseminar trainings, send an email to info@idahobusinesscoach.com  

  To schedule a 30 minute complimentary call with Roger to discuss your  plans, visit this site and pick a time, slots are limited:  https://my.timedriver.com/67LS1         

Roger Hawk Business Coach

       Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful. 

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