What's Your Why?

Hawk’s Eye On Business

In Business, your “WHY” is the most critical factor in the success of your business.  Why do you get up in the morning and go to your business?  What were your hopes and dreams when you started or bought your business?  Are you living that dream?  if not, why not?  When was the last time you enjoyed owning your business?  

One of my trainers, Earl Kemper, once told me that “Business is the tool we use to provide us the life we choose, it is not life.”  It took me a long time to fully understand this statement because I had not clarified my Why.  To clarify your why, ask yourself these questions: 

  • What do I want to have in my life?
  • What do I want to have in my business?
  • Who do I want to be in life?
  • Who do I want to be in Business?
  • What do I want to do in life?
  • What do I want to do in Business?


Brad Sugars, CEO and founder of ActionCoach, taught me the formula for success which is: 

BE x Do = Have


In deconstructing this formula, let’s work backwards.  In order to HAVE something, you need to DO something.  The quality of the work we do is based on the quality of the questions we ask ourselves, our BEing.  We all work hard in our businesses often times putting in 8, 10, 12 or more hours a day, day after day.  So why is there such a large disparity in HAVE between business owners?  All too often many owners are DOing the wrong things right, the right things wrong or the right things right but not often enough.  As humans, we act (DO) on the decisions we make and those decisions make up who we are, our BEing.  Many factors go into who we are such as our learned skills, our beliefs, our values, even our identity itself.  Therefore, the quality of our decisions (Be) dictates the quality of our actions (DO) which gives us our results (HAVE). 

I’m working as hard as I can, coach.  Tell me what I need to do and I’ll do it.”  This is often the question I hear, however, it is the absolute wrong question to ask a coach.  The proper question is “what do I need to learn to make better decisions to act upon, coach?”  If your mentor or coach is just giving you the answers to your questions without having you expand your BEing, they are doing you a disservice.  You will always be reliant upon that coach.  Your growth as an owner will be limited to the level of access you have to your coach.  Instead, seek knowledge in all areas of business and life.  Read books, listen to audio trainings, go to seminars and workshops.  Your coaches job is to help you expand in the shortest time possible.  By asking the question of what to learn, the coach can steer you to the proper book, audio, training to address your issue without you having to read 20 books on the subject.  Then the discussions with the coach can begin on how to implement the ideas learned in the book, any questions, areas of confusion or how the book relates to your goal, your why. 

Your Why is what drives you in business.  If your why is not clear enough you will not push yourself to expand your being which is critical to achieving the dream you started your business with.   

For help getting clarity for your WHY in your business contact Roger Hawk at rogerhawk@actioncoach.com or reply to this blog.  For information on the next 90 day planning day visit Massive Action Day .  

To schedule a 30 minute complimentary call with Roger, visit this site and pick a time, slots are limited:  https://my.timedriver.com/67LS1 

Roger Hawk Business Coach

Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.  

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 Material on this web site is copyright © Roger Hawk and R J Holdings, Inc. All rights reserved. If you copy material from this web site, our reports, articles or programs for use in any printed or electronic media please get permission first by email.

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