Tactics are Great But What's the Marketing Plan?

Hawk’s Eye On Business

Last week I had a couple of seminars with two strategic alliances, Martha Sandifer of Martha Sandifer CPA, and Corey Smith of Tribute Media.  One of the outcomes from those seminars was that all too often, businesses employ marketing tactics without having a marketing plan.  For instance, social media is a great way to market your business but it is a tactic that needs to fit into a broader plan.  

Creating your marketing plan requires a minimum of 10 strategies.  When a company has ten strategies designed to draw 10% of your leads each, you will always have leads coming into your business.  Yesterday I posted a podcast from my March 6 Radio show with Dave Peaslee of Visual Lounge Media where we had a caller who wanted to put all his eggs in the one ebay basket.  Ebay is a great segment for a business to sell their products through, however, it is only one leg for your marketing plan.  Other strategies could be:
  • Print media ads
  • Direct Mail campaigns
  • Create Money Magnets from your Website
  • Formal Referral Systems
  • Strategic Alliances
  • Radio
  • Television
  • Billboards/Posters
  • Email Blasts to approved lists
  • Websites and web ads
  • Telemarketing/Cold Calling
  • Seminars and workshops
  • Leads groups

This is a very short list to get you thinking.  At ActionCOACH, we’ve developed 73 strategies to help businesses market their products.  Not all strategies work in all business types, however.  The trick is to pick a strategy that will work in your industry/business and stick to it until you’ve mastered that strategy before you move on to the next strategy.  Additionally, you need to automate the strategy to its fullest extent so that you are sure to continue working the strategy as you move to the next one.  Finally, map the strategy to a default calendar so that you or your staff is responsible for seeing the strategy carried out on a consistent basis.  In this way, you will be sure to always have a number of your strategies feeding you a steady stream of leads.  

   To schedule a 30 minute complimentary call with Roger to discuss your Marketing plan, visit this site and pick a time, slots are limited:  https://my.timedriver.com/67LS1           

Other resources to this issue are:
Managing your Cash Flow
How Healthy is Your Business – Business Health Check
Business Calculators

Cash Flow Pamphlet
14 Most Common Business Owner Frustrations & How to Fix Them.
8 Biggest Sales Mistakes Small Business’ Make and How to Fix Them  


Roger Hawk Business Coach


     Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.    

    Give your Business a Free Health Check here:  Health Check     
    For Fun, pick your top 5 Business Challenges:  Challenges                 

 Material on this web site is copyright © Roger Hawk and R J Holdings, Inc. All rights reserved  
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