Yesterday we held a social media basics training course for 25 like minded business owners and senior sales staff here in Boise, Idaho at a restaurant called the Sockeye Grill. The event was sponsored by Keybank and the training was conducted by Craig Jamieson of NetWorks Boise! The Lunch and Learn format was a popular schedule for my local area and may work well in your area, too. The number one concern that came out of the training was the time needed to keep up with the big 3, Twitter, Facebook and Linked In.
To understand what time we should be investing into social media for our businesses, we first have to understand:
- Social media is a tactic and not the complete marketing plan.
- What do we want to accomplish with our social media tactics (Be Specific)
- How and where does social media fit into our sales flow chart
- Which social medias are aligned with the client base I want to do business with
- How much time I am going to invest in social media each day/week/month
- How you plan to convert the new social media contact into an engaged conversation, preferrably face to face but if distance is an issue, via a telephone conversation, etc.
Answers to the above questions will get you started down the road of becoming a social media guru in your industry and with so many industries not having a comprehensive plan for this powerful tool, you will find yourself swimming in very fruitful waters.
Thank you to all my new social media friends that I met yesterday at my Lunch and Learn. To sign up for my next lunch and learn visit my Lunch and Learn website often. They are held the second Thursday of every month (except for this month where we had to push it back a week).
To schedule a 30 minute complimentary call with Roger to discuss your plans, visit this site and pick a time, slots are limited: https://my.timedriver.com/67LS1
Other resources to this issue are:
How Healthy is Your Business – Business Health Check
Cash Flow Pamphlet
14 Most Common Business Owner Frustrations & How to Fix Them.
8 Biggest Sales Mistakes Small Business’ Make and How to Fix Them
Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.
Material on this web site is copyright © Roger Hawk and R J Holdings, Inc. All rights reserved