I am often asked, “why should I use social media in my business and how much time should I spend using it daily?” To answer this question, we first have to have a plan for what you want your social media presence to accomplish for your business. The major objectives for social media in business are:
- Deepen relationships with suppliers, customers, clients and business associates.
- Create new relationships with potential suppliers, customers, clients and business associates
- Find new markets and new outlets for products and services
- Establish your expertise, brand, awareness and/or increase your sphere of influence in the market place.
By defining what your objectives are you can quickly define what you want to accomplish while investing your time in the social media outlet of your choice. To establish which social media outlet to use, you must first understand where each is viewed on the Business – Social scale. The big three social media outlets and where they fall are:
- Linked In – Viewed as mostly business
- Facebook – Fairly balanced between being social and business
- Twitter – More social than business
Linked In has built some great tools over the last year into their service but could still bolster their interactive capabilities that would allow for more conversations between connected people. Facebook has built many tools into their offering for business which are very powerful but they keep changing the interface, look and feel, etc, which confuses and frustrates their users. Twitter has not changed much and allows individuals to post up to 140 character status updates. Many individuals are viewing Titter now as a spam outlet for online marketers who push their products without regards to their audience.
Determine what you want to accomplish on social media, set aside an appropriate amount of time to engage in the conversations, For help determining an appropriate amount of time for social media setup a 1/2 hour conversation with me by using the link below.
Other resources to this issue are:
Managing your Cash Flow
How Healthy is Your Business – Business Health Check
Cash Flow Pamphlet
14 Most Common Business Owner Frustrations & How to Fix Them.
8 Biggest Sales Mistakes Small Business’ Make and How to Fix Them
To schedule a 30 minute complimentary call with Roger, visit this site and pick a time, slots are limited: https://my.timedriver.com/67LS1
Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.
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