Feb 13 Show – Persuasion Dave Lakhani

Hawk’s Eye On Business

Roger’s guest this week is local author and national speaker Dave Lakhani.  Val is on vacation but will be back next week.

In this show, Dave and Roger Discuss: 

  • Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
  • Dave’s thirst for reading (on average he reads 30 books a month)
  • Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
  • Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
  • Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
  • Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
  • Dave shares his inpirations on deciding which topics to write on
  • Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
    • Expansion
    • Prosperity
    • Contraction
    • Recession
  • Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers

For more information about Dave and his services go to http://boldapproach.com 

Other books written by Dave Lakhani are:

  • Ready, Aim, Hire! – Anthology, Persysco Publishing
  • A Fighting Chance – Prince Publishing
  • Making Marketing Work (audio book) – BA Publishing
  • Persuasion – The Art of Getting What You Want – Wiley 2005 – Best Seller in 2005
  • The Power of an Hour – Business and Life Mastery in One Hour A Week – Wiley 2006 – Best Seller in 2006
  • Selling – Powerful New Strategies for Sales Success – Network 3000 – October 2007 – Best Seller in 2007
  • Subliminal Persuasion – Influence and marketing Secrets They Don’t Want You to Know – Wiley, March 2008 – Best Seller in 2008
  • The 12 Factors of Business Success – Wiley 2008 – September 2008 Best Seller
  • How to Sell When Nobody’s Buying – Wiley, May 2009 – on Bookshelves Now

For help getting clarity for your Marketing Plan contact Roger Hawk at rogerhawk@actioncoach.com or reply to this blog.  To schedule a 30 minute complimentary call with Roger, visit this site and pick a time, slots are limited:  https://my.timedriver.com/67LS1     

Roger Hawk Business Coach

Roger Hawk is the host of “Hawk’s Eye On Business: KBOI News Talk AM670” and has been coaching, teaching & consulting Businesses for over 18 years. He’s been seen in Who’s Who, Virginia Tech’s Scholar Library, Eagle informer and various social media forums. He serves on Eagle’s transportation committee, and has created numerous support tools to help Business Owners become financially successful.      

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  1. Dave Lakhani, 23 February, 2010

    Roger –

    Great show and you are a talented interviewer. I really enjoyed being on the show and look forward to listening to many more. Thanks for being such a great small business resource here in Idaho!

    Dave Lakhani

  2. Terry Elder, 24 February, 2010

    Hey, Roger!

    You gave me over an hour of your time today, and every minute was worth thirty minutes of information I would have gotten elsewhere. Solid information that I can put to work right away to help me grow my business. Thank you. Thank you so very much.

    Terry Elder
    Houston, TX

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