Expand the Life of Your Business

Let’s talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business’ life cycle are: Infancy Adolescence Growing Pains Maturity Let’s take a little deeper look at what each of these cycle’s means and how each can help expand your business’ lifespan. Infancy This is...

Expand the Life of Your Business

Let’s talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business’ life cycle are: Infancy Adolescence Growing Pains Maturity Let’s take a little deeper look at what each of these cycle’s means and how each can help expand your business’ lifespan. Infancy This is generally considered...

Put Them Under Your Spell

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these,...

Why Your Website Isn’t Working!

Would you buy an ad in the daily Guam Classifieds, run a radio spot at the North Pole or put a billboard at the bottom of the Grand Canyon?  Of course not, because your audience isn’t there and they aren’t in the yellow pages either.  Your audience is online – using influence engines like Google, Yelp, facebook and instead of TV they’re searching YouTube.  Face it, your website is not where your...

Do It Like The Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than standard company branded advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your...